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Business Owners

Ep 5: The Videography Career with Reim El Houni

Ana Caragea September 6, 2020 84 1


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Reim El Houni

Ti22 Films – CEO

Reim El Houni has an impressive portfolio and her passion for video production is inspiring! Reim’s career includes working with TV stations like the BBC to being an Executive Producer and Head of Events at Dubai One.
Reim launched her own production company Ti22 Films in January 2011. Ti22 Films has won 25 New York Festival Awards & a Cannes Corporate Media and TV Award.

Here’s how you can get in touch with Reim:

Reim@ti22films.com
www.ti22films.com
www.dubaiondemand.com
www.thecontentcreationcoach.com
LinkedIn www.linkedin.com/in/reimelhouni
Instagram www.instagram.com/reimelhouni
www.instagram.com/thecontentcreationcoach
www.instagram.com/dubaiondemand
+971 050 153 2916


Ana Caragea 0:05

In this episode, we're talking about the videography career. My guest has an impressive portfolio. And her passion for video production is inspiring. If you want to see our smiley faces, you can find the video interview on YouTube. So let's Break the Glamour with Reim El Houni. Welcome to the podcast, Reim. It's really nice to have you here today with us.

 

Reim El Houni 0:29 Thank you so much for having me. I'm super excited to be on and really appreciate the invitation as well.

 

Ana Caragea 0:35 Me too. I'm very curious to learn so much about you and your perspective. So let's just jump on it right. If you can share a bit with us, briefly about your experience your industry, how long have you been in the industry, and perhaps something unexpected that about you that people wouldn't guess easily about you, that would be great, and fun to learn?

 

Reim El Houni 1:05 Well, I'm guessing all your viewers might see the grey hair because I've been in this industry for over 20 years. And that's where all my grey hair has come from. So yeah, I've been very passionate about this industry, actually, since I was a kid. So I grew up loving film and TV. And then I had my first internship when I was 16, at Middle East Broadcasting Centre when they were still based in London, and I was hooked. So that was the moment that had me hooked and I basically worked my whole life in this industry working my way up, up the ladder. And then till my move to Dubai and, and having my own production company. So it's been very focused in the video production world with some TV and events in there as well. And to answer the question, what do people not know about me? And they may not know that I am a fire walker. So I have walked on fire, which isn't something I ever thought I would do. But I'm glad to have. So

 

Ana Caragea 2:10 That's very interesting. Yeah, wouldn't guess that about you? Definitely. No. Cool. Thank you so much for sharing that with us. So the way I've set up the podcast, and we will have for the YouTube audience, we have a few playlists. So we have some of our guests are or see themselves as introverts, some of them see themselves as extroverts. And we will have an ambivert as well, which is a combination between introverts and extroverts.

 

Reim El Houni 2:44 Right. I'm an ambivert. Yeah.

 

Ana Caragea 2:46 Awesome. Perfect, because that was the question, how do you recharge, by the way, your batteries?

 

Reim El Houni 2:51 Well, I love film, I love working in film and TV. But when I'm not working in it, I consume a lot. So I actually that's kind of how I recharge. I like seeing what's out there seeing what new trends, what new content, I really enjoy consuming content. But I love learning as well. So I read a lot. I do a lot of courses. So it's all still in the content space, which I guess is a fortunate thing that the way I unwind is also related to what I do for work. So

 

Ana Caragea 3:22 Yeah, that's great. Thanks so much for sharing that. Cool. So we've prepared some, some question before. And the format is like why we've started this, as there are so many careers, that look so glamorous from the outside. And I'm very curious to share your insights, like what's really happening in the industry. So if you could share with us, for the audience considering joining this industry, video production, what's something that you wished you knew before joining this industry?

 

Reim El Houni 4:03 I'm really glad you asked this particular question because I think anyone who's in film, TV or even, I guess, events, but anything that's in the production world, a lot of your friends family, you know, they see the outward what they see on social media, they see the outside of like, perhaps like really fun shoots or the fact that you've had access to interesting locations or maybe interesting people. So that's all they see. And then they come back and they go, Oh, my God, your life is so exciting. You do all these exciting things. What they don't see is like the 20 hours it took to like get that one shot. They don't see the long days long hours. It's a lot of work. And I think that there's a big misconception that our industry is you know because a lot of it falls under entertainment or falls under marketing that maybe it's not as serious or maybe there's not as much work involved. Complete misconstrue. I actually think there's more work than a traditional, a traditional job. You know you go into a normal industry, you probably have a nine to five, nine to six, you're at a desk. Or even if you're in a more, you know more industry, which involves being on location, it's still usually within certain timeframes. In our industry, anything goes, you know, so you could be working through the night working through the morning. And there's something most people in the industry know that if you want to get the best shots in the morning, then you want to get them before sunrise. And the best shots in the evening are at sunset. So next thing you know, you're filming from like before sunrise, all the way till after sunset. So it's, I think this, people have this misconception that it's easier than it is. And I think it's important, especially people who are interested in coming into it, to realise that if you're interested in a future in media or in production, it's not nine to five, and you just have to accept it, because that's how the industry is then built. And also, I think that there's a lot of hard work along the way. And you need to be willing to do it all. You know, when I started, I remember starting sweeping studio floors, and making teas and coffees and buying props from supermarkets and, you know, do all these kind of tasks, which don't sound very glamorous. And you need to be willing to work your way up and do all of that and gain the respect. And until you get to perhaps a more interesting creative role. And that's something I'm seeing less and less these days, I'm seeing a lot of people who kind of graduate and then automatically think they're a producer automatically think they're a director, and not realising when there are a lot of steps and work that goes into that.

 

Ana Caragea 6:47 Hmm, that's very interesting. And it's great to know in the beginning, because what happens, we come to any industry, right? We're coming with specific expectations of what we see from the outside, and not knowing the reality. Right. So it's like, making sure that expectation is matching more or less with the reality.

 

Reim El Houni 7:10 Yeah, absolutely. And it's so easy, especially, you know, I get this a lot I get I still now I get clients who will say something like, I only want a 30 seconds video, you can do that quickly, right? You can do that. But it's not actually about the duration, it's about what's happening in the duration, what's going to happen in your 30 seconds, are we going to have aerial shots? Are we jumping off buildings? Are we, you know, are we driving down Sheikh Zayed Road where the road needs to be like, you know, all the traffic needs to be stopped. It's the content, which determines, you know, the concept and how long something's going to take, not the duration. And I, we live in an Arab world, and I, you know, I come from a very Arab family. And there's a debate I used to have all the time, you know, my dad would say yes, but it's only 30 seconds. And I understand it's only 30 seconds, but that 30 seconds may have taken us weeks to create. So having that understanding, I think, is important, starting out to have the patience to see it through. Because it'll be very easy to give up if you don't realise how long some of these processes can take.

 

Ana Caragea 8:14 And how do you develop that patience for this process?

 

Reim El Houni 8:20 I think it's experience, I think, after you've done a few productions, and then you realise the timeline, and then you familiarise yourself with what's involved, then it becomes more normal for you. I am in a fortunate situation where I have quite a lot of live television experience. So when you have live television experience, you also get used to the opposite, you get used to things happening very quickly. So what that means is that, you know, you know, if a client calls me on Thursday night and says, I need a video Sunday morning because I'm used to Live TV, I'll kind of saying, yep, we can do it, it's about finding a way to do it was traditionally that would take a lot longer. So it just depends on the experience you've had and what you're used to. But you'll find that people who have more Live experience, probably understand the pressure more and can adjust more compared to people who, you know, I've only done kind of produced post-produced projects.

 

Ana Caragea 9:17 Hmm. So it's actually great to have a bit of experience in both of those fields because the requirement for them is different, more.

 

Reim El Houni 9:27 Absolutely. And I think our industry is changing all the time. So something else that's really important is just staying up to date with trends, staying up to date with technology, you know, everything online right now means that everything can happen much faster than it used to. So I think if you're able to get experience in all the different areas, then that just builds you know, a build your repertoire and builds, you know, your ability to work on different types of projects. So, you know, I'm fortunate enough that I've worked in television, but I've worked online and I've worked in corporate production and I've worked in events. And so that whole combination, you know, you learn different things from different parts of that journey, which, which hopefully can just prepare you for the future. But the one thing I would say in our industry is it's not enough, you have to keep learning. So I still learn new things every day, because there's new equipment and new technology and new ways of doing things. So it's never enough in our industry, you have to keep going,

 

Ana Caragea 10:22 Hmm, it's very helpful to have from the get-go that mentality is that there is no quick fix there, no magic pill and you learn everything from one go. It takes years of practice and curiosity and asking questions and seeing what's around and what's available.

 

Reim El Houni 10:46 But you also learn different things from different people. So you know, I remember when I was starting out, you know, different producers have different styles, different ways, different approaches, so to directors from a creative perspective, so the more experience you have, working with different producers, or working with different directors, you'll, you'll learn, you know, different techniques that they use to achieve a certain shot or a certain look, or different techniques, just even in scheduling or in planning or in budgeting. So you know, I think your early years are all about how much experience can you get, like real-life experience, you know, on set on location with different teams, more than it is what you can learn from a book. Because in our industry, it's very practical, and that counts a lot more than, you know, an essay you may have written and in college, you know, it's what can you prove that you can do, which is why I strongly encourage anyone who's interested in this industry to get work experience, like get out there and try it for yourself and try different types of work experience, you know, I tend to know, like, what's the right direction for you and, and also, because you'll notice the way that commercials are made very different to the way corporate videos are made very different to the way a TV show is made. So you may discover that you prefer one style to the other, and that's where you should specialise. So the best advice I can give anyone is to try to have as much experience as possible. And then when you find it, keep practice keep your practical experience and learning up.

 

Ana Caragea 12:19 Hmm, definitely, it's good to have that multitude of experience for sure. Cool. Um, so one, one question that I'm very curious to learn your perspective on this. I'm assuming here in there, you had your share of setbacks? How have you dealt with those if you had them? and What kept you going?

 

Reim El Houni 12:50 Yeah, I've had many setbacks, many, many setbacks. But in all honesty, I think one of the key things is that when I started my business because what a lot of people don't realise, or they start to realise is just because you're passionate about something, doesn't mean you're going to be a great business persons completely different skill set. So I'm very, very passionate about production. But when I started my business, I knew nothing about running a business. So I used to panic just to the idea of like, clients, where do I get them? How do I do that? sales, cold calls, I don't want to do that. So it was a whole world of new knowledge that I had to learn. And I have made a lot of mistakes. Because I'm building a business, my inclination is to, you know, treat everything like a production, I don't, I don't certain skills I needed to learn, I had to learn about negotiation, I had to learn about selling, I had to learn about marketing, a lot of areas that I hadn't had to before. And then also, what you start to realise is that there are a lot of opportunities. And you know, I have run off to different opportunities, thinking that they would be the right fit, and sometimes they haven't been, you know, or the right partner. And sometimes it hasn't been so and that's all trial and error, or what I can say is that I've learned from each one. So number one is I definitely see every setback that I've had as a step forward in the right direction. And I also keep my mindset very positive. And that's a personal thing. Like I read a lot. I try and keep in a very positive mental state. And that just keeps me moving forward. Because I really think that you have to try things that might work. It might not, but at least I would have tried. So I'd rather try and accept that a setback may happen but at least I don't have the regret, of not knowing, you know, because some ideas do work out so how would I know if I didn't try them?

 

Ana Caragea 14:52 Yes, definitely to keep trying and then eventually what is that driver that keeps You moving forward and continuing that pursuit of Okay, so it's my business, I'm gonna make it work. What's What's that?

 

Reim El Houni 15:13 For me, it's self-belief, I have faith always I say it very often, like I really, and I've put way too much time energy into my business into, you know, the experience that I have. That is almost like a refusal. Now I refuse to give up, you know, it's like, and I know, you know that it's just about, you know, the next thing, you keep going until you get to the next thing, and then one of them will work. So I'm a big believer that you don't give up. And you haven't quit unless you give up, you know. So that's my, my general motto, have faith and keep going.

 

Ana Caragea 15:51 It's very important to have faith. And I'm curious, how have you developed that faith and self-belief in your own capacity? Have you've had perhaps mentors or from your family? Where did that come from?

 

Reim El Houni 16:09 So an example or I've used before his, I think it started when I was a child, and I think I learned it from my mom because my mom is someone who, whatever happened, she'd figure it out. So I remember, as a child, you know, at home, we have a plumbing issue, for example, we would have called the plumber before the plumber even got there, my mom would be like, researching, like plumbing and pipes, and she'd be under the sink, and she would have figured out how to fix it. And then by the time the plumber came, she'd be arguing with him about where the pipe should go. So I, you know, I grew up with a very strong role model and my mom, where I saw that it was possible, to teach herself and possible to keep going and succeed on small daily things, you know, so, and when you see that kind of behaviour, repeated consistently, I think gradually, you start to realise, yeah, I can do it, I can do it. You know, it's just about putting your mind to it, focusing on it and doing it even in small, small tasks. And gradually, the small tasks become bigger and bigger and bigger. So I would say to answer your question, it probably started from childhood, and watching my mom.

 

Ana Caragea 17:25 That's so important to have a role model, especially in the beginning. But even afterwards, you know, it's like one of the feedback I've received for my own business, my own activity was even though certain points things didn't look good, or like nothing seemed to work out for me. I had that belief to continue going. And like somehow I will figure it out. So I can see the similarities in what you shared about your mom, because also for me, I don't know maybe I've seen it here and there. But I've seen it in myself, because I was also curious, like, how can I fix this tonight, we had a school some doorknob that wasn't working. So I was the one even I was like, tiny kid, I was like, how can we fix this and like trying to make it work? So it's definitely to build that curiosity and problem-solving mentality? Like how, how can we fix this?

 

Reim El Houni 18:25 Yeah, absolutely. And I think you're right, if it's around you, then it's you're more likely to, for that to seep into you as well.

 

Ana Caragea 18:33 For sure, for sure. Cool. Um, what's one advice that you received at the beginning of your career in the videography industry?

 

Reim El Houni 18:47 Hmm, advice in the videography industry?

 

Ana Caragea 18:52 When you were Junior.

 

Reim El Houni 18:55 When I was Junior, I think honestly, it's about being willing to do anything. You know, and I think that that's stuck with me a lot. Because even now, when I recruit people, or people join our team, you know, even when I interview them, I'm very, very clear. And I say, look, here doesn't matter what your job title is, you know, we all help each other, we all if there's a need, we all step in and do it. Tomorrow, you might make coffee for someone, the day after you might be directing a shoot, you know, it's, it's, and I think, that has been so important, because, you know, to have respect for everyone that everyone is actually doing the same role. No one is actually better than anyone else is something and to start from the bottom up, because if you've done that, then you earn that respect. And that's, I think, why even now, it's really important to me, that people do everything and work their way up, you know, so I've become a very fair, rigid employer, I hope because that's how I work. treated, you know, I was a case of understanding that, okay, you pay your dues. When you start in this industry, you do spend time as a runner, you do spend time doing tasks no one wants to do. But that's how you learn about that level of the task. And then you move on and you start to get a few more interesting tasks, and you learn about being a production assistant, then you learn about being a production coordinator. And it's only if you've gone through those phases and learned, then you have the rights to go back and have conversations with people who are doing that role. So, so I feel quite, I guess, proud that I have worked my way up because I can have a conversation with someone on the camera team, and I can have a conversation with, you know, an assistant producer because I've done those roles. So it gives me the confidence, and hopefully, you know, gives me some respect amongst peers that I've done that journey. So yes, to answer the question in a long-winded way, I've been learning that early on, has been so important to my growth, and then something that I now instil with my team as well.

 

Ana Caragea 21:09 And it's great, right? Because otherwise, when you are, I'm just guessing or assuming, but I'm guessing when you're on the top, and you need to know exactly what needs to happen. How could you know, if you haven't done it for yourself and understood the importance of the role, how to do it effectively, right? So it's really important to have different takes on different roles.

 

Reim El Houni 21:38 I actually value that more than I do a university degree. You know, like, I've actually in my in a place that I worked, I employed somebody. And I didn't even notice that she didn't have a degree. And it was about I think maybe like nine months later that someone from HR came up to me and said, You know, they don't have a degree. How did you let this happen? How did I didn't notice, because she had so much great work experience and knowledge. And she had worked her way up the industry, had the skills was doing the job perfectly, you know, so whether or not she'd gone to university and had written a few essays, was totally irrelevant to her ability to perform the job. So that's why for me, it's the practical experience. It's working your way up. Because our industry is a practical one. So the more you can do early on, then the smoother journey you have later on.

 

Ana Caragea 22:44 Hmm, for sure, for sure. Definitely. That's amazing. That's amazing advice. One thing that I'm curious and I've asked this, from my previous guests as well, is if we are to look at a scale of let's say one to 10 one was like the bad, the baddest or like the worst, sorry, and then 10 or be like amazing. How good were you at asking for help when you were in your 20s?

 

Reim El Houni 23:16 Not good.

I think I've got better. Because I think I was too proud and too stubborn. You know, so I think you know, you want to learn you want to do it yourself, you want to prove a point. So I think when I was younger, I was much more stubborn and more proud. I think when it came to just production, I was always a learner. So I wouldn't say it was asking for help. But I wouldn't shy away from asking how to do something in the in to learn. But if I was struggling with something, or you know, I am not sure. Whereas now I asked for help all the time. So now it's like I've realised that you're never gonna know everything. Everyone has their areas of expertise, their areas of strength, and their areas or aren't my strength and aren't my expertise and I'd rather ask people who can help. And also I've realised that you never know who and how people can help. You know, so I almost feel that you should ask people, you should ask as many people as possible because you never know where that conversation will go. You never know how they can support you or even suggest something that was totally out of your realm of thought, you know, so, I've now pretty much developed the habit of asking all the time, and I recommend that you do as well.

 

Ana Caragea 24:40 That's really amazing. It's like very interesting to see that change in perspective, right when we're, we're younger in our 20s like we shy away from asking for help and then, later on, we realised for actually is not that bad. It's just like it's even perhaps more effective. Right.

 

Reim El Houni 25:01 I mean, I, if I've changed a lot, like just in terms of personality styles, like, I know that when I was in my 20s, I never like in our industry has a lot of freelancers, because, you know, they're very skilled specialists, who maybe it's not so easy to be in a full-time role. So they're freelance. And when I my 20s, I never would have done that, you know, in my mind, I needed to be secure, I needed to be in a job, I needed to be safe. And then in my 30s, I launched my own company, which is like the total opposite of that, you know, so it's like, it's no way if you had told me in my 20s, that I would have, you know, been brave enough to just not have the consistent financial security of a salary. I don't think I would have done it, you know. So I definitely think as you get older, as you learn, as you have more experiences, your personality evolves, and you know, you've become a different person or a different version of you. Hmm.

 

Ana Caragea 26:00 For sure. It's a learning process. And the more we do the more experienced life experience we get the wiser we get with age.

 

Reim El Houni 26:09 The wiser, not just the whiter but the wiser. Yeah.

 

Ana Caragea 26:15 I'm curious. How is, how's life as a, as a woman in this industry? What have you experienced?

 

Reim El Houni 26:25 Another very interesting question, because our industry is a very male-dominated one. And I remember when I was at university, one of my, one of my instructors said that I had a great ability with cameras. So he said that you know, I should definitely explore a future with camera work. And that was my strength. And I was very creative. So that excited me, you know, when I was I think I was 18, 19 excitement, but yes, I'm going to be a camera person. And so I went, and I did a summer internship with the London Studios, which is one of the very popular well-known studio, which does a lot of live TV shows. And I did it with the camera department. And the camera department had 22 people 20 of them were male and two women. Right? So and I was thinking, this is abnormal, why they were all the women, you know, and then you start to realise that, you know, that summer interning, you know, it's quite a physically physical task, you know, like, running around with a camera, forget the camera, I was too Junior for a camera, I used to have to carry the cables, which is like a kid that's called a cable basher. That was too strenuous and too difficult, carry the cables, let alone the camera, you know, so very quickly realise that the physical strength involved in some of these roles, and then you start to understand why some of them are a bit more male, male-dominated purely because of the physical side that's involved. But as a result, what starts to happen is like a little bit of a boys club, when it comes to shoots or the technical side, and it becomes hard, it actually does become hard to kind of breakthrough that. And I think you need to be a tough person. So I think I'm a pretty tough person. So I know how to, you know, get in there and answer back and make sure I'm heard. And I think if you're someone who doesn't do that, then it's very easy for you to be ignored or forgotten or missed, you need to have your say. But I also think that's something that saves you is your knowledge. And I say this all the time, is that if you're knowledgeable and you're experienced, then you have to be heard doesn't matter if you're female or male, you know, it's about the knowledge. So I always advise everyone to get as knowledgeable as possible, get as much experience as possible, and then gender doesn't actually matter.

 

Ana Caragea 28:58 Hmm, that's very good to know. Because like this, you can plan in advance Okay, that's the experience I want to get to map out your career trajectory, right?

 

Reim El Houni 29:12 Well, I don't all I know, at least from mine is that I wasn't strong enough to be a camera person, you know. And so if you are looking at a more technical field, then just be aware that it does involve I know a lot of cameraman with sore backs and bad backs and bad knees. And because it's physical, you know, so just to be aware of that.

 

Ana Caragea 29:33 It's very important to have the right expectations and the reality. Cool. And, so we talked a bit about the misconceptions of the industry. Is there anything else you'd like to add that?

 

Reim El Houni 29:52 I think I touched on it earlier, but I still believe that there is a place to work your way up in This industry so what, what bothers me quite a lot is is recent graduates who because you know, what universities are doing is they give students the experience of a filming project. So what happens is University they produce their own university projects, or they direct their own university projects. So I've interviewed people who will say, Yeah, I say, Hi, what are you doing? What do you do? And they say, Oh, I'm a producer. So Oh, great, what have you produced? And I go, Oh, my university project, so Okay. Anything else? No, no, but I did produce three projects, that university, okay, to me, that does not make you a producer. You know, to me, when you graduate University, you are actually at the bottom of our ladder, and you start as a runner, and you work your way up, because that is how you're going to learn everything you need to in all the different roles. And my only concern is that I see too many graduates who come out believing they're already here, instead of understanding that they're actually here and need to work up to here. So I think that's probably the main piece of advice I would give is to have a bit of a reality check on what happens in the real world, compared to what may happen in a university setting, and to align your expectations because, you know, as an employer, I'm not ready to pay a recent graduate or producer salary, I'm going to pay a recent graduate, an intern salary, and, you know, they'll grow with that over time. And I see quite a big disconnect quite often. Hmm.

 

Ana Caragea 31:37 That's very important to know, for sure.

 

Reim El Houni 31:40 I think it is, and I really surprises me, but how often it happens, you know, that I'm sitting there. And someone just says, Yeah, I'm a producer. Yeah, should be earning X amount. I'm like, No, real-world experience is different. You earn that, and then you earn that salary.

 

Ana Caragea 31:58 For sure. Um,

I'm curious. Um, is there anything else that I've missed in asking you like a feedback you'd like to offer those considering joining this career?

 

Reim El Houni 32:18 Um, I think I will say it is a fun career, you know, it is fun, there's a lot of opportunities to be creative, to experiment to try new things. So I know, I've spent a lot of time talking about how hard it is, and the long hours and the challenges, but on the flip side, you know, it is it does offer opportunities that you may not get in a traditional job, you know, so, you know, it's, it's a balancing act. So I would say that, but with everything, how, take those work experience steps, explore for yourself, and hopefully, you'll find enjoyment in it as well.

 

Ana Caragea 32:56 Awesome, that's great. Um, cuz, definitely, we want to hear the bad stuff, and also the good stuff. So that's great. We're sharing that. So what so what's next for you? How, what's interesting projects you're working on?

 

Reim El Houni 33:16 Um, so I'm, I'm obsessed with this industry. So what that means is that I'm constantly coming out with something new. And so you know, I started my production company Ti22 Films 10 years ago. And that was kind of producing a lot of high-end projects. And then I started to DubaiOn Demand in 2014. And that was more working with individuals. And it's now a membership community, helping people grow their personal brands, ultimately, or become thought leaders with video, and then started Fusion. Yes, a year and a half ago, which was video content for social media. And so my latest, my latest is my DIY Video Academy. And that's something that actually was launched during lockdown. Because what I realised is that, you know, as much as I've built a career, producing videos for other people, video is finally popular amongst the masses, you know, suddenly, everybody now wants to create video, which is great. But then they're all trying to learn how to so I've decided that I would like to be that person teaching them so with the DIY Video Academy, we run courses, live courses, but I'm also about to launch our pre-recorded course as well to help people like really learn everything from how to prepare their content, how to prepare the content, how to get comfortable presenting, you know, everything from their camera, their equipment, filming, and then we do a really great walkthrough of the editing software to help them edit as well, so that by the end of the course they feel very confident in producing the first video and then that's combined with like a Facebook community, and then there are some people who join the mastermind and so on. But I really feel I'm quite excited about this. Because I think that this is definitely the direction that everyone is moving into, everyone is ready to learn, and especially with how great cameras are on our phones these days, you know, it's becoming possible. Whereas I remember when I was growing up, cameras were these big, bulky things, and they were expensive, and it was difficult to do. Now everyone with a mobile phone can do it. So it's, it's about making it accessible for specifically business, I'm very interested in working with business owners, business professionals because for them, it's something new, you know, it's like they realise they have to do it, they just don't know how to do it, you know, so. So it was a very interesting journey working with them. So that's what I'm most excited about right now, which is a DIY Video Academy.

 

Ana Caragea 35:53 Awesome. Can't wait to hear more about it. How can people learn about you? Where can they find you?

 

Reim El Houni 36:01 I'm everywhere. So hopefully, you'll find me somewhere. And I'm sure Ana you'll share the links as well. But I'm quite active on LinkedIn. I'm quite active on Instagram. And I have lots of pages. So there's my personal pages. But I've also recently launched The Content Creation Coach. And the reason I mentioned that page, in particular, is because I give a lot of tips and advice for people who want to grow their content or want to get started with video. So that's probably the easiest or the best place to learn. But yeah, always happy to connect with people on social media.

 

Ana Caragea 36:38 Awesome, perfect. Definitely. We will link all the links, your social media handles and everything. We'll have them ready for our audience in the show notes. Well, thank you so much, Reim, it was a pleasure to interview you and to learn your perspective on this industry because it's fascinating from the outside. And I'm sure it's super fascinating from the inside as well. And I can see your passion when you share those who is with us. Thank you so much for being here today.

 

Reim El Houni 37:13 Thank you so much for having me. I hope I didn't scare people off. It is still a fun industry. A lot of opportunities, just coupled with some hard work. But thank you so much for giving you the opportunity to share my experience as well.

 

Ana Caragea 37:27 My pleasure. Thank you.

 

I hope this episode was useful in helping you decide if you want to start your career in the videography industry. What's one thing that stayed with you from this episode? Share your insights in our Facebook group because we'd love to read yours too. If you liked this episode, please consider subscribing and leaving us a review on the Apple Podcast platform. My next guest is Breaking the Glamour of the marketing career. Thank you for listening and speak soon. Bye for now.



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Ana Caragea

I'm your host, Ana Caragea, the founder of Strategic Discovery and a leadership coach, helping introverts gain visibility in their companies by advancing their communication and leadership skills. I've been coaching for more than 6 years, and I also have a University degree in Psychology and Sociology. I've coached over 140 clients, such as Managing Directors, CEOs, Sales Representatives, HR Managers. My Vision is to see Authentic Heart-Centred Leaders that put People First in every business.

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